Apple has started including Ultra Wideband chips in iPhone 11. There were zero iOS features at that time, except, AirDrop interface improvements. Last year Apple shipped a major improvement to AirDrop which relies on UWB. Today I watched Star Wars day-inspired YouTube ad which demonstrates how people can find each other using iPhone 15. The marketing is focused on the iPhone 15. But thanks to long-term planning and software execution it is likely to work on all your friend’s devices. Time will tell is this feature going to get popular, still, a great example of how hardware, software and marketing can work together to deliver innovative features on a massive scale.
Update
17 May 2024
I tested Find My while visiting Battersea Power station with my family and I didn’t see the option in the Find My app. I realised this is an iPhone 15 or newer exclusive feature. Possibly because there have been multiple generations of the Ultra Wideband chip.